Driven by a fascination for Nordic style and living, Bloomingville was established in 2000. It happened with such great passion and success, that the company became a part of Regent Holding in 2014. Bloomingville was then launched in the US, taking the new market by storm with a Scandinavian take on home interior designs.
Based on the Bloomingville brand, the first Bloomingville MINI collection was added in 2015, to delight the little ones with Nordic design for children. In the beginning as an additional category to Bloomingville, but the Bloomingville MINI grew big, and today it appears as its own brand. Bloomingville MINI presents a magical and playful universe of aesthetic decor for the little ones, designed in Nordic style to fit into any home.
Being part of Regent Holding opened the possibility to expand Bloomingville as a multi-brand house with Creative Collection launched in 2018. Creative Collection offers strong and characterful collections with authentic 'Finds' as focal point, bringing to the table up-cycled treasures with stories to tell.
The newest family member is ILLUME x Bloomingville. ILLUME x Bloomingville is based on a wish to establish a serene universe of clean home fragrances, creating an all-embracing feel in every room. ILLUME x Bloomingville is created in close collaboration with the world leading expert in the field of home fragrance, ILLUME, and made from all-natural and pure ingredients.
Today, Bloomingville has been adopted by millions of homes as both a brand and a multi-brand house, releasing four main collections, various in-season collections and one gorgeous Christmas collection annually.